How to Rank My Business on Google
If you want to start an online business or expand your operations in a physical store with e-commerce, you should already know that Google plays a decisive role in the success of this work, as it is the most used search engine worldwide and processes billions of searches every year, and, therefore, if you are wondering “how to rank my business on Google?”, Quality IMS can help you by explaining how search engines work in this web engine and how your business can be boosted in it.
Basically, to answer the question “how to rank my business on Google?”, we have two possible answers: SEO (Search Engine Optimization) and SEM (Search Engine Marketing).
How to rank my business on Google using SEO?
If you want the answer to “how to rank my business on Google” with SEO, it is necessary to understand that this is a strategy that consists of adopting a set of best practices for website optimization and content production, with the standards established by Google itself and by the W3C international validator, which defines more than 290 parameters for the construction of an efficient website, aiming for it to have fluid navigation and a responsive interface (compatible with desktops, tablets, smartphones and other devices). Thus, your site can be positioned organically (without any type of contract) on the first page of Google indefinitely.
How to rank my business on Google using Google Ads?
In order to know the answer to “how to rank my business on Google” using SEO, it is important to keep in mind that it is about 'buying' a space on the first page of Google for a certain period so that, when potential customers search for keywords and terms related to your products and services, your site appears in the first results of the first page.
Although it usually brings good results in the short term, Google Ads requires a greater investment compared to SEO, as it works on the pay-per-click model, in which the amount to be paid is proportional to the number of clicks obtained.
How to rank my business on Google with the work of Quality IMS?
Quality IMS knows how to answer the question of how to rank my business on Google and works with both strategies: we have a team of writers, web developers and graphic designers to create websites and content optimization based on SEO techniques, and we also have professionals duly certified by Google for the creation of sponsored link campaigns (the famous paid ads we mentioned earlier), which are based on target audience segmentation to find your audience. Contact our consultants and learn more!
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