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How to Advertise on Google

How to Advertise on Google

That Google is a fundamental tool for the digital marketing work of companies and industries of the most varied segments and sizes, is a common knowledge. What may generate doubts for these companies and industries are the ways of how advertise on Google, doing an assertive and efficient work, avoiding unnecessary money expenditure and obtaining a proper return on investment.

With the intention of answer the question of how to advertise on Google, Quality IMS dedicates itself to explain how the world's largest search engine functions and how it can make your business grow, consolidating a digital presence and working with a company that will bring you great results.

What companies want to know is: how to advertise on Google and ensure a good return on investment?

At first, it is important to understand that there are two main ways to advertise on Google your company's work, products and/or services. The first is the famous Google Ads, also known as a monetised link or simply ad. The service is carried with a sort of contracting keywords relevant to your business. When searched, these terms will have your company's website in the first results, with a small notice of 'announcement' under the title.

Google Ads is a good tool on how to advertise on Google for customers who want to get results in the short term, for the reason that the service has a pre-established time. Also, the more people it can reach or the longer it can stay in the air it will represent an increase of the financial investment in the ad.

However, on a close analysis of the cost-benefit, monetised links often end up generating a significant expense for companies, especially because they work on the CPC (cost per click) model: if your ad is clicked, you will have a money expenditure.

In addition to Google Ads, is there a way to advertise on Google in another way?

An alternative to Google Ads on how to advertise on Google, spending less and obtaining similar results is the organic search: in this instance, there is no contracting of keywords for a determined time, but a work of optimization and responsiveness of your website based on parameters established by Google itself and the W3C.

Parallelly to this, there is the creation of content based on SEO strategies and a study of keywords relevant to your business that are directly related to your products and/or services.

To learn more about Quality's work and how to advertise our work on Google, contact our consultants, who will be able to provide you with detailed information.

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